Excerpted version of a letter written
by Playboy representative Gary
Cole to the University of North Carolina Sports Information Director
Rick Brewer on February 19, 1987
"While I'm new at the job of being
Playboy's Sports Editor, I have worked with Anson* for
several years and I know about some of the recent history between
Playboy and North Carolina's basketball program. Obviously,
you and I and Coach and Mrs. Smith may not share the same views
about Playboy, society and God. I do want to tell you
that I am a good family man, that I'm concerned about the problems
of society and that I have no moral qualms about working for
...I think the magazine is making
genuine attempts to positively affect society, things like the
discredited Reisman report notwithstanding. Playboyhas
published three major articles already in 1987 that discourage
the indiscriminant use of drugs .... We're working with the NFL
right now on the first of a series of print anti-drug ads to
run in our magazine. We just initiated the Anson Mount Scholar/Athlete
Award to call attention to the importance of academics in the
life of the young athlete. The magazine throughout its history
has championed a variety of worthwhile causes.
I understand there are parts of
our magazine with which not all people are comfortable. I'll
admit to you that there are a couple of editorial positions the
magazine takes today that I do not agree with. But our society
is a pluralistic one. And few institutions whether they be in
government, business or education are all black or all white.
And we all have the right of freedom of choice. I would hope
that North Carolina's Basketball Program would consider again
extending that right to its athletes. If an athlete is chosen
to the team and chooses not to attend because of his own personal
religious or other convictions, so be it. But let it be his choice."
Sincerely, Gary Cole Sports Editor
After some media attention about Playboy's glamorization of drug use, they undertook
a mass mailing of this letter to those in college athletics"
Linnea Smith. The following is reprinted in full.
Dear Sports Professional,
Drug and alcohol abuse has affected every
sector of American society without regard to education, occupation,
economic status, race, sex or age. But its most tragic toll is
exacted on the youth of our country who, instead of beginning
their journey towards finding a fulfilling life, fall into career
and personality-destroying habits that can maim or even kill
them. When the young person addicted to drugs or alcohol also
happens to be a talented athlete, the tragedy is made more poignant.
The May 1987 issue of Playboyfeatures
'Drugs: Where We Stand,' an editorial statement of the magazine's
position on drug use and abuse, and 'Addiction and Rehabilitation,'
an in-depth article that focuses on the disease aspects of addiction,
and what can be done to treat those whose experimentation with
drugs has led to addiction. Both articles, plus an updated version
of our informative Drug Chart, are contained in the enclosed
reprint entitled 'The Dangers of Drugs.' We hope you will make
this reprint available to the people in your organization--coaches,
trainers and athletes alike. Bulk copies can be obtained at a
minimal cost by writing to:---DELETED----.
We believe that the crisis of
drug addiction calls for the availability of more thorough information
and education than ever before. Playboy is proud to be
a part of that effort.
Sports Editor [Identified by Playboyas their Photography
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